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« We aim to develop a new cloud-based business model that offers people new value by integrating different services, apart from the traditional business of selling standalone home appliances. Partnering with Fujitsu, which has great expertise in the cloud and big data, we intend to launch a new business. »


Hiroyuki Kubotani, Chief Engineer, Cloud Solutions Center, R&D Division.




Panasonic and Fujitsu launched a joint project utilizing smart appliances and cloud technology for a better lifestyle.



Human Centric Innovation


  • Services based on cloud-enabled home appliances to give people a better lifestyle.
  • Collecting data from smartphones and performing analysis to accelerate development of new products and services.
  • Cloud services collecting and using big data.


Creating new value by integrating smart home appliances with the cloud


  • Our growing ability to interconnect electrical and electronic devices at home with computer and network will lead to new services that deliver unprecedented comfort and convenience.


  • As network connects everything in the society, and the Internet of Things (IoT) becomes a reality, home electronics and white goods are being transformed into cloud-enabled, networked smart appliances. They are capable of transmitting consumer-generated data and the insights gained though analysis of this data will be fed back to households. The combination of networking, data harvesting and big data analytics will lead to innovative new services in line with personal, business, community and societal needs.


  • Leading electronics manufacturer Panasonic views this megatrend is an opportunity to enrich the lifestyles of the people who use its products. For example, with the participant’s permission, Panasonic envisages applying big data analytics to smart appliance use data collected at the Point of Use (POU). In order to investigate the feasibility of cloud services using smart appliances, Panasonic and Fujitsu are together conducting workshops and research. The pilot project leverages their respective strengths, namely, Panasonic’s data collected from smart appliances and Fujitsu’s cloud technology for efficient analysis and visualization of the data.



Collect POU data on frozen foods for analysis by Fujitsu’s cloud service


  • Panasonic’s R&D Division and Fujitsu launched a pilot project in April 2013 using smart appliances and cloud technology. Logs sent from smart appliances are analyzed in the cloud. The object is to verify whether raw data can be processed into useful information affording insights into consumer behavior.


  • The project involves Panasonic employees, using Panasonic‘s steam oven in their homes. They connect to the cloud service via smartphones. The convergence service was provided by Fujitsu. Fujitsu also acts as a consultant for the project.


  • The first theme selected for the project is frozen food. Participants scan the barcode on the package of frozen food using their smartphone to receive the cooking data from Panasonic’s data center. On the smartphone they enter the quantity to be cooked and place the device against the oven. Then, the oven automatically starts cooking for the frozen food and simultaneously sends POU data to the cloud.


  • The aim is to enhance the convenience of home appliances and obtain information on consumer behavior from the POU data. This gives Panasonic a greater understanding of how their customers are using their products than they ever would from Point of Sale (POS) data alone. With this they can create new products and services much more tailored to the needs of their customers.


Transforming the industry with information


  • Through this joint project, Panasonic has confirmed the viability of a business integrating smart home appliances with a cloud service.


  • Analysis of data logs from participants in the cloud reveals, for example, the time, day, quantity, and type of food consumed. Food producers can use this to develop insights around their products – from portion sizing, packaging, even down to the quality of food itself. It is envisaged that statistical data harvested from consenting consumers’ smart appliances will be used for forecasting consumption of specific products, leading to better customer experience and more efficient operations.


  • Supermarket chains and other retailers would be able to use such a system to distribute special-offers and e-coupons tailored to meet individuals’ preferences and lifestyles direct to their smartphones. For Panasonic, the advent of smart appliances plus the growing collaboration with partners in other industries will create new opportunities for building new customer experiences and creating customer intimacy. Analysis of data on smart appliance use in the home will reveal valuable insights into consumers‘ latent needs that can shape a new generation of products and services. Once everything is connected, comfort and convenience will soar. Initiatives are already underway to make this happen.





Taking the complexity out of workplace management

Managing today’s workplace infrastructure is an increasingly complex task. IT managers face cost control, security, mobility and consumerization challenges – especially with the rising popularity of BYOD (bring your own device). Virtualization is an effective way of meeting these progressively more diverse demands. It also allows companies to reduce management effort and costs, increase flexibility and enhance service quality across varied user roles.


Managing the User Not the Device





We offer a range of virtual client services that involve moving individual or multiple workplace layers (computing device, operating system, applications and user personality) to the data center.Our flexible, tried-and-trusted approach covers all steps in the virtualization journey, combining virtualization technologies with proven infrastructure products and end-to-end lifecycle services from a single source:


• Initial consulting and business case assessment to maximize your ROI
Full lifecycle support from device delivery through support and maintenance to retirement
Hosting options include Fujitsu Data Center, Customer Data Center and Cloud.

• Integration in existing IT infrastructures.Deliver Business Agility Through Desktop Virtualization



Why choose Fujitsu to virtualize your workspace environment?


• We offer the security of an assured route to the world of virtualized services, where you can better meet increasingly diverse demands for device types, working hours, mobility and user roles.
• You benefit from improved service quality and security, increased workforce agility and reduced business continuity costs.
• We deliver standard solutions built on proven, scalable technologies deployed across multiple clients for a consistent user experience from multiple device types and locations.
• We partner with market-leading virtualization software providers so we can find the best virtualization flavor and model for your individual needs – because we understand that one size does not fit all.
• You have the option of migrating from legacy systems and embracing the latest technologies with an easy upgrade path for your future needs



A new world is emerging. It is a world of connectivity. People and the things around us, all linked together, sharing information. The World Economic Forum calls it a Hyperconnected World and it will have a huge impact on the future. More connectivity means more collaboration. It means vanishing boundaries. It means changes to the way businesses work and how society creates value. It also means risk and uncertainty. It means the future will be different.


At the heart of a hyperconnected world is a new generation of the internet. You may have heard of the Internet of Things (IoT). The digital world will connect your car, air conditioner, washing machine, refrigerator, microwave oven, or even your light bulbs. In 2013, there were around 10 billion devices connected to the internet. This number will likely reach 50 billion or more by 2020.


The places where we live our lives ‐ houses, shops, schools as well as the services we rely on ‐ transportation, water and energy infrastructure all have the potential to be enhanced through digital connectivity. As the number of end points increases, so does the amount of information*1. Harnessing information will greatly empower people, streamline operations and create new value.


Anybody can innovate


  • With just a few good ideas, anybody can innovate. Today, connectivity makes the tools of innovation more accessible than ever. Mobility has put information at our fingertips. The smartphone app is how modern businesses connect with their customers.
  • Anybody can start a web-based business with no limit to the customers they can reach. The rapid rise of cloud computing has brought unprecedented access to computing resources and software on-demand.
  • This trend is not restricted to the digital world. 3D printing is set to transform manufacturing. We can craft prototypes instantly at low cost. Novices can carry out tasks that used to call for specialist skills. A new breed of DIY workshops are springing up where members can use a new generation of machine tools ‐ from 3D printers to 3D CAD ‐ as well as a vast array of other tools cheaply and easily. You no longer need the resources of a large company to manufacture products.
  • The availability of these technologies will continue to lower the bar to successful innovation*2. We can experiment and move on, without the lengthy production cycles of the past: instead of years and months, we will measure innovation in days and hours.


The opportunity and challenge of the future


  • A hyperconnected world is driving a new industrial revolution. People, information, processes, things, infrastructure and computing systems are meshing together. Massive amounts of information are being generated, creating new knowledge and huge potential for economic growth. Industry borders are vanishing. Companies in different industries have the means to collaborate with each other, to build and connect new processes to deliver value for their customers.
  • How we innovate is fundamentally changing. Armed with technology, individuals can play a more proactive role in realizing innovation. For organizations it will be critical to know how to harness the power of the individuals within them and how to collaborate with those outside to maximize opportunities.
  • A hyperconnected world may bring a huge opportunity, but we will also face serious challenges of information security and privacy protection. It is critical to protect our data against the ever-increasing threats of cyber attacks and ensure the use of trusted information.
  • Today’s enterprises must be aware of these trends and know how to respond. In this new world, we can’t rely on what we have done before. In the past the ability to use cutting edge technologies itself was a source of competitiveness, improving efficiency and building operational excellence. However, in a world where technologies are so accessible, this advantage is unsustainable.



A human centric paradigm


What then is the key to success in a hyperconnected world? To Fujitsu the answer is simple: people. Organizations will look to their people for the innovative new ways to engage with their customers and deliver value for business and society. We are experiencing a shift to a new human centric paradigm.


*1 How much data?


Source : Economist, Intel IT Center, WIKIPEDIA, SmartData, Forbes



*2 Average cost of starting a business


Source : Key Note Speech, VCJ Venture Alpha Conference, Mark Suster (Partner, GRP) « The State of the Venture Capital Markets » OCTOBER 20, 2011




« We’ve reduced our support costs; we’re keeping a tight lid on inventory and resolving incidents more quickly, and with Fujitsu we have a virtual organization that can expand and contract ensuring rapid onsite support. This makes my life easier and allows me to focus on more strategic objectives. »


Tim Guyer, CIO, Saint-Gobain North America


The customer


Saint-Gobain is the world leader in the habitat and construction markets. It designs, manufactures and distributes building materials, providing innovative solutions to meet the growing demand for energy efficiency and for environmental protection. The company’s solutions span from self-cleaning windows and photovoltaic glass to smart insulation systems, water supply systems, solar solutions and building materials distribution. It employs nearly 190,000 people in 64 countries and in 2013 had sales of $55.8 billion.


The challenge


Saint-Gobain North America wanted to provide a consistent level of service to its internal businesses utilizing its existing internal staff while adding a trusted third party.


The solution


After a comprehensive US evaluation, three vendors were shortlisted as potential partners. The company’s corporate IT staff selected Fujitsu to provide help desk, asset management and on-site support services.


The benefit


  • Outsourcing the services to Fujitsu has enabled its internal resources to focus on more strategic projects, reduce its backlog and cancel a previous help desk contract, while generating cost savings.
  • All of its businesses now have a formal service desk staffed 24 hours a day, seven days a week. Calls to the service desk are answered within 11 seconds and more than 50 percent of incidents are resolved remotely, making users more productive.
  • New hardware orders are fulfilled in days rather than weeks and the inventory is now transparent.
  • Over 19,000 users in 275 locations now rely on Fujitsu for support and their current satisfaction rating stands at 94 percent.



Products and services


  • Service Desk
  • Field Engineering Proximity Services / Desktop Support throughout US & Canada
  • Asset & Inventory Management